Not every capability needs to be built in-house.
The smarter question is: what should you own, and what should you buy?
The answer depends on where the capability creates differentiation and where scale, speed or efficiency matter more. Build deeply where the capability is core to your competitive advantage. Partner where others can deliver better, faster or at greater scale.
The goal isn’t to build everything yourself. It’s to make deliberate build-vs-buy choices that put investment where it matters most.
