Every provider wants outcome-based pricing. Very few can survive it in the contract. The question was never whether outcomes matter. It’s whether anyone can prove who caused them.
Two things have to hold: the outcome must be measurable, and the provider’s contribution must be attributable. Insurance, healthcare, and manufacturing clear both bars. Public sector, retail, and travel often don’t, where external factors can outweigh provider impact.
Start where attribution is defensible. Everywhere else, layer outcome-based pricing on top of a strong baseline, not in place of one.
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